3 discriptors

color - flare/popping colors (neons)
tone - serious yet playful. popping colors to keep the attention
content - gender inequality. short and to the point yet making it interesting

Normalize equality for all sexes

Script for PSA.

In the professional sports world, there are two things that are most important to a player. Playing and having the opportunity to play. When a player is benched because they are of different sex…this is unfair. Women are treated and even viewed differently than men in the sports world. They are provided less advertising and less money and less options for which sport to play. There is no simple solution to solving this inequality issue…it will take a while for the changes to fully set in. by raising the amount of advertising for womens sports…we can raise their numbers and ratings, thus getting them more of a following. We need to stand together and notice that sports are the same. And that the inequality age of America is done and we need to move past this.

Triple bottom line

people

environment

ecomincs: it will be an expensive project but it will be an easy price to pay for women suffering through this.

We've been playing for awhile now! :)

 

http://sportsgirlsplay.com/wp-content/uploads/2010/05/australian-womens-swim-team-1919.jpg

Senior capstone project

The idea for my capstone project is to explore the amount of inequality that is in the professional sports world....towards women. People choose to believe that inequality does not exist simply because it is easier that way. After showing the different ways that inequality is used towards women, I plan to  create a device that shows, on paper, the damage that this does to a women. Of course, it would be the pyshological damage...not the phsyical damage. This device, as of now, is known as Remembrance. But the title is sure to change. I jsut want to show the world that women still undergo alot of inequalities though it is said that we are all equal.